Joe Kirschner

Director of Sales

Revenue operator and GTM strategist with 7+ years building scalable sales engines across SaaS and services organizations. Promoted to Director after driving 20% ARR growth through individual production, then led revenue transformation resulting in 6X ARR expansion. Architected pricing, outbound motion, and CRM infrastructure generating multi seven-figure recurring revenue while improving ACV, sales cycle length, and CLTV.

6x ARR Growth
↓30% Sales Cycle
↑23% ACV
↑30% CLTV
↑47% ARR — 1st YR as Director

I build revenue engines from the ground up and fix the ones that stall. My approach is consultative by design: I spend more time diagnosing than pitching, more time developing reps than managing them. I believe the best sales cultures are built on individualized coaching, clear accountability, and a genuine obsession with the customer's problem. I've done this across SaaS, media, and real estate tech, from zero-to-one launches to scaling teams that didn't exist yet. The common thread is the same: understand the business, build the system, develop the people, and let the numbers follow.

Roles
Head of Sales  ·  Director of Sales  ·  VP of Sales

Industries
SaaS  ·  eCommerce  ·  PropTech  ·  FinTech

Location
Remote-first or hybrid  ·  Available immediately

CRM & Sales Ops
SalesforceSalesforce HubSpotHubSpot Monday.comMonday.com
Prospecting & Intelligence
LinkedIn Sales NavigatorLinkedIn Sales Nav ZoomInfoZoomInfo LushaLusha
Conversation Intelligence
GongGong Fathom.AIFathom.AI
Automation & Productivity
ZapierZapier ChatGPTChatGPT ClaudeClaude
Director of Sales and Business Development
Apr. 2021 — Current
Jared James  ·  Milford, CT

Promoted from Lead Sales Representative to Director within 10 months following 20% ARR growth through individual production. Now oversee revenue strategy, GTM execution, and sales infrastructure across multiple business units including SaaS platforms, professional coaching services, and live events.

  • Rebuilt end-to-end sales infrastructure (CRM systems, pipeline stages, reporting cadence, messaging framework) to support scalable multi-entity growth.
  • Scaled total company ARR approximately 6X over 5 years through pricing strategy, outbound growth, and performance coaching.
  • Reduced sales cycle by 30% through funnel optimization and cross-functional alignment between sales, marketing, and operations.
  • Designed and launched new pricing tiers, increasing ACV by 23% and improving deal quality.
  • Led cross-functional launch of new revenue program, generating $1.2M in ARR in first year.
  • Owned full-funnel GTM strategy for SaaS platforms (FyrstUp and StackWrap), including ICP definition, pricing architecture, outbound motion design, demo-to-close framework, and onboarding structure.
  • Generated $367K ARR within first 6 months of FyrstUp launch.
  • Structured outbound and sales enablement initiatives contributing to 47% ARR growth in first year as Director.
Yearly ARR Breakdown
Annual Recurring Revenue & Growth Rate, 2020 – 2025
Core Competencies
Revenue Strategy
  • GTM Design & Commercialization
  • Pricing Architecture & Monetization
  • ARR Scaling & Expansion Strategy
  • Demo-to-Close Frameworks
Revenue Operations
  • CRM & Pipeline Infrastructure
  • Forecasting & Performance Cadence
  • Funnel Optimization & Sales Cycle Reduction
Leadership
  • Multi-Team Sales Leadership
  • Performance Coaching (SPIN Methodology)
  • Cross-Functional Revenue Alignment
Recommendation
Jared James
Jared James
CEO/Founder @ Jared James
February 23, 2026  ·  Managed Joe directly

Joe is a rare unicorn that not only has mastered the art of sales, but also understands and implements the processes and systems necessary to be efficient and grow at scale. It's not often that you get someone who can either run your sales or operations departments at the same time.

The best thing about Joe, beyond his obvious work related skills, is his easy going and team friendly nature. He's an absolute pleasure to be around, works well with his office mates and always looks for ways to make everyone's job easier.

Joe is the kind of slam dunk candidate that you end up looking back on and being thrilled that you hired.


Store Manager
Sep. 2018 — Apr. 2021
Verizon Authorized Retail  ·  Norwalk, CT
  • Led daily operations of a high volume retail location, managing a team of 6 sales representatives.
  • Increased device, accessory, and service attachment rates through structured coaching and sales process implementation.
  • Led hiring and onboarding efforts, reducing ramp time and strengthening bench depth within the location.

The File Cabinet

I’m a big fan of making concepts easy to understand and even easier to implement.

Below you’ll find flipbooks and downloads of information you might find interesting about who I am and how I work

Tip: Click the cover of the document to view the document without leaving the page.

Resume

SPIN Playbook

Handling Objections

Enablement Cadence